I hate my job. Okay, maybe “hate” is too strong a word, but there are times when I feel it’s an understatement. I work in advertising. Don’t get me wrong, advertising is an exciting, fast paced, action packed industry that young people should experience. Advertising and I have a love-hate relationship. At the end of it all, I’m really glad I started here. I really recommend it to fresh, young, (especially single), energetic people. No day is the same, and anything and/or everything can change from one minute to the next. If you’re one of those who likes a little spice in your life, advertising is perfect. If I was still single and had different clients, I think I’d still love it. You may think that at 29, I am still one of these “young people.” I’m not. Especially as I’m finding that priorities are changing from career, to ME. Advertising is like a child. A needy, spoiled child. It comes first before everything. You spend all your time planning, either following the rules or tweaking them with the intention of keeping the child quiet and happy. Just when you think you’ve given it just enough candy…
WAAH!!! Sugar high! You’ve given it too much! Now it won’t stop running around, screaming – either at things or you, or both.
Or, WAAH!!! The kid didn’t want purple candy today, it wanted the green and orange striped one! Now it’s throwing itself onto the floor, kicking and throwing a tantrum for everyone (especially the “elders”) to see.
Or WAAH!!! It was full with the candy, and wanted something else to do to occupy itself.
Or, one of the “elders” gives you another brat or two to deal with. WAAH!!! WAAH!!!
You may be rolling your eyes and shaking your head at me, but this isn’t hyperbole. The larger your client, the larger the snotty child is. Every so not-very-often does the advertising deity bless you with a child who has passed the terrible twos. I was absent when this blessing was given.
It’s almost 2:50am, and I’m at the studio. A dark room, starting at 3 screens, with two of my bosses, and I’ve been here since 11am. My big boss just said I’m going to be here until 6am. Did I mention I have to come back at 10am?
My enjoyment and passion for this industry has waned. The money (which isn’t a lot) isn’t worth all the pain, and doesn’t come anywhere near compensating for the healthy, happy, sane life I’m missing out on. An industry promoting products whose existence are based upon lies (I work on food. Not even the packaging is real sometimes). It doesn’t care about me, nor I about it. I want something bigger than a career in this industry. I want a life! My life! I want to be excited about going to work in the morning, to push for the best from others and myself every day, to go to work with a smile, and return home with one. I want to be able to plan my life. To leave when “normal” people leave work, and rest on the weekends. I’m not a doctor, so why should I be on call??
Advertising will always have a special place in my heart, but right now, I need to call a time out.